February 20, 2019
This adidas Ultra Boost Uncaged was set to release to celebrate Black History Month but the silhouette received some backlash and was canceled before it hit the shelves.
The cancellation was due to an inappropriate design as well as receiving backlash among consumers– due to releasing a White shoe to celebrate Black History Month, adidas has decided to cancel the release of the all-White Ultra Boost Uncaged. Below is a statement from the Three Stripes.
“ADIDAS RELEASED A NEW COLLECTION IN CELEBRATION OF BLACK HISTORY MONTH FEATURING DESIGNS INSPIRED BY THE HARLEM RENAISSANCE. IT INCLUDES FOOTWEAR AND APPAREL ACROSS A VARIETY OF CATEGORIES. TOWARD THE LATTER STAGES OF THE DESIGN PROCESS, WE ADDED A RUNNING SHOE TO THE COLLECTION THAT WE LATER FELT DID NOT REFLECT THE SPIRIT OR PHILOSOPHY OF HOW ADIDAS BELIEVES WE SHOULD RECOGNIZE AND HONOR BLACK HISTORY MONTH. AFTER CAREFUL CONSIDERATION, WE HAVE DECIDED TO WITHDRAW THE PRODUCT FROM THE COLLECTION.”
Although before the full cancelation it was available at select retailers in Europe for a short period of time. What are your thoughts on the color-way? Leave some comments below!
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February 17, 2019 1 Comment
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